Green Is
The city of San Francisco has started a Let’s Green this City campaign to encourage people and businesses to be more environmental and sustainable. It started with a Green Is advertising campaign on the bus stops, and a bunch of grass couches. The ads were particularly inventive, starting with just the white words “GREEN IS” on a green background, progressing to “GREEN IS blue” (or yellow or brown), and finally, only after the suspense had built up, revealing that the campaign was not just another corporate product launch.
The campaign seems to be doing things right, printing their ads with eco-friendly inks on recycled paper, and building a website full of discussion forums rather than just top-down propaganda. It’s wholistic, like any real sustainability initiative has to be, and it focuses on suggesting things to do, rather than not to do. Now all that remains is for the people to make it our own by participating.
